Daniel Ceballos, Head Chef & Chief Innovation Officer, The Juice Press: Insights & Quotes
With 24+ locations (Park Avenue South will open shortly) and a wide variety of 80+ juices / smoothies and 70+ raw food offerings, Juice Press has been rapidly growing since 2010.
Daniel Ceballos – Head Chef | Chief Innovation Officer – kindly shared his insights on Juice Press’s success, management, his personal philosophy and more:
Overall Advice?
On profitability: “Having the right margin is critical. Study everything.”
On experience: “I learned techniques from a very disciplined chef.”
On line management: “In each category, you will have the best and worst. Sometimes keep a slower mover because it has a following.”
Bumper sticker advice: “No matter how long you have gone down the wrong road, stop. Go back. Assess priorities.”
On relationships: “Build relationships with suppliers and distributors. As you grow, people want your business. They give you better prices.”
On investors: “If they put a good chunk of money in, they’ll probably want to be pretty active to make sure their investment is well taken care of. It’s like a marriage. Work it out first.”
On Team-Building & Management:
- “Develop training programs every single day. Provide hands-on experience.”
- “Being able to delegate is key.”
- “As we grow, it’s very difficult for management to care as much and take ownership.”
On Owner Marcus’s Success:
- “Vision from when he started. He was always recruiting people he needed and kept trying everything to see what worked.”
- “He packed the 1st Juice Press with people hanging and drinking the juice. It magnetized the place. He shared advice and inspiration about juicing and cleansing.”
Daniel’s Personal Philosophy:
- “When centered and at peace, ideas and inspiration come.”
- “Keep it simple. Simplify your life. Simplify your business and focus on the important things. “
