How to Reach Your Goals, Resonate with Customers and Have Fun!
A Food Entrepreneurship Discussion
Thinking about starting a food business, but not sure how to begin? Need some advice?
I’m excited to share my recent interview with Jenny Cornbleet of Learn Raw Food – with insights on strategic planning, controlling costs, building a great concept, what makes marketing resonate with customers and more.
Get started on the road to food business success today!
Key Topics We Cover (and when they start)
Key Topic Start Time
What is food entrepreneurship? 4:29
Is food entrepreneurship for me? How do I find out? 6:29
Food trend opportunities – raw, plant-based, gluten and sugar-free, and the explosion in high quality niche products 11:14
Advice on recipe development & industry immersion 17:11
What’s your lima bean? Controlling costs. 18:40
Why you need a point of view and how to excel! 22:00
Building a strong, resonant concept. 25:50
How to position and price a premium product. 29:25
Why having fun is so important. 34:13
How values inform the products you create. 35:05
Why you? Marketing & your positioning statement. 37:00
Thanks so much for tuning in!