Is Your Business Ready? More Than Half of US Consumers Will Use Mobile Device to Shop This Holiday Season*

Mobile devices make researching, comparing and purchasing products online easy.

How can culinary businesses take advantage of this trend and compete effectively, rather than losing customers to someone cheaper?

Test your site to make sure it’s mobile ready

• Test as many platforms as you can, e.g. Android, iOS, Safari, Chrome, IE, Opera, etc.
• Make sure your content and online shop are easily shareable via social media and email

Shift the emphasis from price to value

• Connect via your personal and business stories, brand experience, meaningful points-of-advantage
• Communicate appetite appeal and your brand identity, in your visuals and copy

Offer a great customer experience, to build loyalty and repeat purchase

*Survey source: Burst Media
http://www.marketingprofs.com/charts/2014/26468/mobile-shopping-behavior-during-the-holiday-season?adref=nlt111214

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