Interviewed Summer Rayne Oakes, Marketing & Community Engagement Guru, Good Eggs – an online version of a farmer’s market – at 4th Food Entrepreneurship class.
Key Insights & Quotes:
“Perception is reality.”
“Frequency of brand exposure with consistent look is essential.”
“It is hard to change behaviors. Sometimes you have to get in someone’s face 70+ times!”
“Free food activates the customer. Tastings are very effective.”
“Brand strength isn’t transferable from city to city.”