Terry Frishman and Summer Rayne Oakes

Interviewed Summer Rayne Oakes, Marketing & Community Engagement Guru, Good Eggs – an online version of a farmer’s market – at 4th Food Entrepreneurship class.

Key Insights & Quotes:

“Perception is reality.”

“Frequency of brand exposure with consistent look is essential.”

“It is hard to change behaviors. Sometimes you have to get in someone’s face 70+ times!”

“Free food activates the customer. Tastings are very effective.”

“Brand strength isn’t transferable from city to city.”

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